Hire a Business Coach in San Diego and Identify Your Customers’ Thirst

    “A can of Coke you pay 25¢ for when bought by the case at a supermarket can sell for $2 from a vending machine on a summer day. That 700% price variation depends not on any value created by head office, but from being in the right place, which Dawar calls ‘the point of thirst.’”

The example illustrates a very important point shared by consultancies like J. Bergman Consulting, which is led by an experienced San Diego business coach who believes in finding his clients’ “sweet spots”: Businesses stand to benefit more by trying to understand how best to attract their client—like approaching them with a Coke on a hot summer day—rather than focusing on how much they can produce and at what cost.

http://businesscoachsandiego.com/hire-a-business-coach-in-san-diego-and-identify-your-customers-thirst/

RSS Posted by John at 8:56 AM